Online Resume of Joshua McCowen

I believe in the question "why does this matter?", having a learner's mindset, and caring about the details. Trying to be an ever-evolving human and practicing humility, I'm passionate about the roles I take on and look forward to the new challenges ahead.


  • Brand Development
  • — Craft and curate brand guidelines
  • — Define company culture attributes
  • — Marketing initiatives and concepts
  • Creative Language
  • — Cross-department design systems
  • — UI/UX principles and standards
  • — Visual and product design
  • Product Process
  • — Candor and constructive debate
  • — Human-centered philosophy
  • — Multi-department teams
  • Employee Mentorship
  • — Hiring and team management
  • — Develop position scorecards
  • — Create designer-role matrix


Founder / Principal

February 2012 - Present
Lofty Word
As Principal at Lofty Word, my job is to oversee the ideation and creation of simple and impactful creative solutions for our clients. We specialize in everything branding, including offline and online projects.

Chief Creative Officer

June 2014 - March 2022
During my tenure with TrainerRoad, the company went from three founding members to over 100 employees across the US and abroad. As an early-stage employee and executive team member, I was responsible for the overall creative vision, brand consistency, and general happiness and efficiency of the team members under my care.

Senior Web Designer

July 2010 - January 2012
Blast Advanced Media
As Senior Web Designer at Blast, I was responsible for leading internal and client-facing online marketing tasks. I worked with staff and clients to conceptualize, create, and maintain cutting-edge online projects such as highly optimized SEO and user acquisition initiatives and some of the first responsive websites produced in a production environment.

Creative Director

October 2004 - December 2010
The Franchise Builders
As Creative Director and sole designer with The Franchise Builders, my focus was to strategically enhance the brands of each franchise that we partnered with.

Graphic Designer

October 2002 - October 2004
Multiple Employers


AA in Visual Communications - with Honors
Collins College - Tempe, Arizona
December 2001

Full career details can be found at